Lorillard About Us

Understanding Menthol

To provide scientific information about menthol and its use in cigarettes, Lorillard Tobacco in 2010 established a program called Understanding Menthol.

Under the Family Smoking Prevention and Tobacco Control Act, the U.S. Food and Drug Administration (FDA) has the power to restrict or ban menthol cigarettes. Following enactment of the law, the FDA established a Tobacco Products Scientific Advisory Committee that will submit a report and recommendation on menthol to the FDA in 2011.

Lorillard believes that the best available scientific evidence demonstrates that menthol cigarettes have the same health effects as nonmenthol cigarettes – and that Americans have a right to make a personal choice to use any legal product. A website at www.understandingmenthol.com explains the compelling scientific evidence showing that menthol cigarettes should be treated no differently than nonmenthol cigarettes.

If menthol is banned, about 30 percent of all cigarettes would become illegal. Prohibition of menthol cigarettes would likely lead to the illegal sale of more dangerous cigarettes through an unprecedented underground market.

Please visit the following link for a review of scientific studies, submissions to the FDA’s Tobacco Products Scientific Advisory Committee, quotes from experts and other information about the use of menthol in cigarettes.

www.understandingmenthol.com