Lorillard About Us

Privacy Policy

GENERAL PROVISIONS

Thank you for visiting Lorillard.com, the website of Lorillard, Inc. (referred to herein as “Lorillard”).  We provide this explanation of our privacy policy so that you are better informed about any information collected.  Please note that this policy does not apply to other companies’ or organizations’ websites to which we link, third party sites that link to us, or to our off-line activities.

THIS PRIVACY POLICY DISCLOSES HOW WE COLLECT, USE, SHARE, AND PROTECT INFORMATION GATHERED FROM LORILLARD.COM.  BY USING THIS WEBSITE, YOU ARE AGREEING TO THE TERMS OF THIS PRIVACY POLICY, AS POSTED IN THIS AREA.  IF YOU DO NOT AGREE WITH ANY TERMS OR PRACTICES DESCRIBED IN THIS PRIVACY POLICY, PLEASE DO NOT USE LORILLARD’S WEBSITE.  IN ADDITION, PLEASE REVIEW OUR TERMS & CONDITIONS, WHICH GOVERN YOUR USE OF LORILLARD.COM, INCLUDING ANY DISPUTE ABOUT PRIVACY.

THE INFORMATION WE COLLECT

Lorillard may collect and store any information you enter on the Lorillard.com website or give to us in any other way. The type and amount of information Lorillard collects about you varies according to how you use the Lorillard.com website.

Collection of Personal Information

Many of the features on the Lorillard.com website are offered without collecting any Personal Information from you. “Personal Information” means personally identifiable information, such as your name, position, company, street address, telephone number, fax number, date of birth, e-mail address and other identifiers that permits physical or online identification of a specific individual. You can browse the Lorillard.com website and view much of the content on the website anonymously.

The Lorillard.com website may have features that require you to provide (voluntarily and at your option) certain Personal Information before you may participate inthat feature. For example, we collect Personal Information when you send us e-mail, otherwise contact us, or subscribe to a news and information service.

Providing us with Personal Information is entirely optional and voluntary; however, if you do not provide the Personal Information requested, we may be unable to make the related service available for your use.

Collection of Non-Personal Information

We may also collect and store non-personally identifiable information about your visit whenever you interact with the Lorillard.com website. For example, we may automatically collect your domain name; IP address; means of entry to the site; the type of browser and operating system used to access the site; the date, time and duration of each visit; and the pages you visit.

USE OF COOKIES

The Lorillard.com website DOES NOT use cookies. A cookie is a small file sent to your browser by a website’s computer. Your Web browser places the “cookie” on your hard drive for record-keeping purposes and sometimes to track information about you.

HOW WE USE COLLECTED INFORMATION

We use information you provide about yourself collected through the Lorillard.com website to fulfill your request for information pertaining to our company; to respond to your comments and inquires; and to offer you other services that we believe may be of interest to you.

Use of Non-Personally Identifiable Information

Non-personally identifiable information, including information automatically gathered by our Web servers, is used to determine overall site traffic, popularity of areas of the site, what our users are looking for, and from where our users are linking to us. This information may also be used for aggregate statistical reporting, to improve the design and content of the Lorillard.com site, and to enable us to personalize your Internet experience.

WHO MAY USE COLLECTED INFORMATION

Information collected, whether personal or non-personal, may be shared within Lorillard and externally with third parties, such as business partners. However, it is our policy to not disclose externally with third parties personal information collected on the Lorillard.com site, except in the following instances:

The Personal Information provided to us may be transferred, disclosed, or shared with third parties to fulfill a request for information and to those who may be engaged by us specifically to handle and deliver certain activities and perform other technical and processing functions, such as sending e-mail or otherwise operating the Lorillard.com site. They have access to Personal Information needed to perform their functions, but may not use it for other purposes.

Information provided to us through correspondence may be shared as appropriate.

We may also disclose Personal Information to third parties (1) when required by law or when the information is pertinent to judicial or government investigations or proceedings; (2) to protect and defend our rights and property; or (3) when necessary to protect our interests, our website(s), the safety of its users, or the public.

Other than as set forth above, we do not intend to share your Personal Information with third parties for other purposes. However, in the future we may disclose Personal Information you have provided to third parties for additional purposes.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT (COPPA)

We do not solicit or knowingly collect information from minors under the age of 13, in compliance with the Children’s Online Privacy Protection Act (COPPA). For more information about COPPA, please visit: http://www.ftc.gov/opa/1999/9910/childfinal.htm.

COLLECTION OF INFORMATION BY THIRD PARTIES, THIRD-PARTY SITES AND SPONSORS

The Lorillard.com website may contain links to other Lorillard sites, as well as to other third party sites. Other sites may have their own information practices that may be different than ours. If you choose to use any of these links, you will be leaving the Lorillard.com website and going to an external website. We encourage you to read the privacy policies at these external sites. We are not responsible for the privacy practices at third party sites or their use of any information they may collect from you.

In addition, you may have linked to the Lorillard.com website through another site. In such cases the site you linked from may collect information from users who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.

INFORMATION CORRECTION OR CHANGES

You have the ability to correct or change certain information in our records, such as your address and contact information. Generally, you may change this information at any time and as often as necessary. If you need assistance or have questions about correcting information, you can contact us via e-mail at webmaster@lorillard.com.

E-Mails

If you have provided us with your e-mail address to subscribe to one of our services or to receive notifications or updates about one of the offerings at our sites and you wish to change your address or no longer wish to receive these communications, simply follow the unsubscribe instructions that appear in these e-mail communications.

Please note that any information that we have collected may remain in back-up storage, archival, and/or our log files, for some period of time after a deletion request. This may be the case even though no information about your account remains actively used as described in this Privacy Policy.

CONSENT TO TRANSFER

Lorillard reserves the right to sell or transfer your information provided to us to a third party entity in the event that Lorillard is acquired by or merged with another company or in connection with the potential sale or transfer of some or all of the business assets of our websites or Lorillard.

INTERNATIONAL USERS

Regardless of where you live or do business, by using the Lorillard.com website, you agree that we may collect, use, and transfer your information as described in this Privacy Policy.

NOTIFICATION OF CHANGES

Periodically we may make changes to this policy. You are responsible for periodically checking the Lorillard.com website for changes to this Privacy Policy. Your continued use of the site after these changes are posted constitutes your agreement to the changes with regard to any information collected.

CONTACT INFORMATION

We welcome your feedback regarding this Privacy Policy. If you have any comments, questions or concerns about this privacy policy you may contact us at:

Lorillard, Inc.
External Affairs
P.O. Box 10529
Greensboro, NC 27404-0529
Tel: (336) 335-7000
E-Mail: [webmaster@lorillard.com]

LAST UPDATED

This Privacy Policy was updated on June 29, 2009.