Youth Smoking Prevention Program

Lorillard Tobacco Company's position on underage smoking has been quite clear - kids should not smoke. To address this issue and broadly communicate our position, we launched our voluntary Youth Smoking Prevention Program (YSPP) in 1999. Since starting the program, Lorillard has committed more than $80 million to its efforts.

Recently, Lorillard’s YSPP has focused its efforts on a parent education program, featuring the slogan, "Real Parents. Real Answers." The program attempts to prompt parents to discuss not smoking with their children, and features a website, www.RealParentsRealAnswers.com, which allows parents to blog with other parents, listen to podcasts, watch videos, and allows parents to learn how to conduct this important conversation.

The program utilizes the expertise of Dr. Michael Popkin, a renowned parenting expert. Dr. Popkin's messages through Lorillard's YSPP have reached hundreds of thousands of parents. Those interested may receive a free brochure from Dr. Popkin and receive regular E-mail newsletter updates by signing up at the website.

Lorillard continues its commitment to curbing retail access to cigarettes through its continuing leadership and sponsorship of the "We Card" program. To date, more than 450,000 retailers across the country have pledged to display the now-familiar yellow-and-red "We Card" logo, as well as to train their employees on how to best comply with age-restriction laws.

Lorillard is committed to the basic principle that children should never smoke and continues in its resolve to make a difference in an effort to prevent youth smoking.

Please visit the following links for more information on the Lorillard Tobacco Company Youth Smoking Prevention Program:

• http://www.RealParentsRealAnswers.com
• We Card