More Lorillard Brands
In addition to the Newport and Maverick brands, our product line has three additional brand families marketed under the Kent, True, and Old Gold brand names. We produce cigarettes for both the premium and discount segments of the domestic cigarette market. Premium brands are well known, established brands marketed at higher retail prices. Discount brands are generally less well recognized brands marketed at lower retail prices. Our Newport, Kent and True brands are marketed as premium brands and our Maverick and Old Gold brands are marketed as discount brands.
Lorillard’s five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. In 2010, we shipped 38.1 billion cigarettes, all of which were sold in the United States and certain U.S. possessions and territories. We sold our major trademarks outside of the United States in 1977. We maintain our headquarters and manufacture all of our products at our Greensboro, North Carolina facility.