Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the United States. Newport, our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2011. The Newport brand accounted for approximately 88 percent of our sales revenue for the fiscal year ended December 31, 2012.
In addition to the Newport brand, our product line has four additional cigarette brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 41 different product offerings which vary in price, taste, flavor, length and packaging. We sold our major trademarks outside of the United States in 1977.
In 2012, we shipped 40.2 billion cigarettes, all of which were sold in the United States and certain U.S. possessions and territories. In 2012, we reported net sales of $6.6 billion and net income of $1.1 billion.
We produce cigarettes for both the premium and discount segments of the domestic cigarette market. Premium brands are well known, established brands marketed at higher retail prices. Discount brands are generally less well recognized brands marketed at lower retail prices. In April 2012, we acquired blu ecigs, the leading electronic cigarette company in the U.S. We maintain our headquarters and manufacture all of our traditional cigarette products at our Greensboro, North Carolina facility.