About Us
Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the United States. Newport, our flagship menthol flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2010. The Newport brand accounted for approximately 90 percent of our sales revenue for the fiscal year ended December 31, 2010.
In addition to the Newport brand, our product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. We sold our major trademarks outside of the United States in 1977.
In 2010, we shipped 38.1 billion cigarettes, all of which were sold in the United States and certain U.S. possessions and territories. In 2010, we reported net sales of $5.9 billion, net income of $1.0 billion and earnings per share of $6.78.
We produce cigarettes for both the premium and discount segments of the domestic cigarette market. Premium brands are well known, established brands marketed at higher retail prices. Discount brands are generally less well recognized brands marketed at lower retail prices. We maintain our headquarters and manufacture all of our products at our Greensboro, North Carolina facility.