Brand Feature
Newport Non-Menthol
Launched November 2010
Company Overview
Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S. Newport, Lorillard’s flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has four additional cigarette brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. In April 2012, Lorillard acquired blu ecigs, the leading electronic cigarette company in the U.S. Lorillard maintains its headquarters and manufactures all of its cigarette products in Greensboro, North Carolina.
Lorillard Reports First Quarter 2013 Results
“We are off to a solid start to the year, with good topline growth, strong market share growth in cigarettes and electronic cigarettes, and operating margin expansion, all translating to robust earnings growth,” stated Lorillard’s Chairman & CEO.
Lorillard 2012 Annual Report
The resilience of Lorillard’s market-leading brands and the unrivaled passion and commitment of its employees resulted in another year of record-setting results in 2012.