Brand Feature

Newport Non-Menthol – Launched November 2010

Legislation & Regulation

Industry Perspective Report on Menthol – Submitted to FDA March 2011

The report concludes that there is no scientific basis to support the regulation of menthol cigarettes any differently than nonmenthol cigarettes.

Investor Relations Highlights

First quarter 2012 net sales decreased 0.6% to $1.526 billion from last year’s first quarter.

First quarter 2012 adjusted earnings per diluted share increased 1.8% versus last year to $1.74.

Total Lorillard retail market share increased 0.4 percentage points in the first quarter to 14.5%.

Lorillard acquired blu ecigs® – the leading electronic cigarette company in the U.S.

250th Anniversary

Lorillard celebrated its 250th Anniversary in 2010

Lorillard is the oldest publicly traded company listed on the New York Stock Exchange and one of the oldest continually operating companies in America

Company Overview

Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S. Newport, Lorillard’s flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has four additional brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina.

Lorillard Reports First Quarter 2012 Results and Aquisition of blu ecigs®

“Lorillard once again achieved record high levels of retail market share in all key segments of the cigarette industry in which we compete,” stated Lorillard’s Chairman & CEO.

Lorillard 2011 Annual Report

Through the continued delivery of outstanding operating results and industry-leading financial performance, 2011 was a year where Lorillard delivered on its charge to “Keep Making It Better.“

Investor Information

Lorillard, Inc. Common Stock
(NYSE: LO)

127.43

LO 0.00

» Stock Details

News

Lorillard Reports First Quarter 2012 Results and Acquisition of blu ecigs®

First quarter net sales decreased 0.6% and adjusted EPS increased 1.8% versus last year; however, trade inventory pattern fluctuations negatively impacted first quarter results. Acquisition of blu ecigs provides Lorillard with the best-selling brand in the e-cigarette category.

Lorillard Announces Quarterly Dividend and New $750 Million Share Repurchase Program

Lorillard announced the declaration of its regular quarterly dividend and the authorization of a new $750 million share repurchase program.

Lorillard Announces Pricing of $750 Million Debt Offering

Lorillard priced an aggregate principal amount of $750 million of senior notes due 2016 and 2041. Proceeds from the offering will be used for general corporate purposes.

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